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C
onsumer Power

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Are you an informed consumer - do you take the time to find out how the product is made?​​​​
​​
As consumers, we have total control over a product's viability in the market - we can also affect how and in what way the product will be manufactured ​or if the product will decrease or increase in the sales - or if it will disappear completely from the market.​

​We are the purchasing power that determines over the products, services and businesses. Without us, there would be nothing to sell and no company would make money.​​ 


We, the consumers can never blame the manufacturers - if we buy the product, the company continues to produce the product.​

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​You might say - we can not be without this product, or that you can not afford to replace a product with something else.

In fact, you can - for example MILK. You can opt out milk as an everyday beverage - we do not need to drink milk - the fact is that our stomachs are not designed to drink milk that is lactose. Lactose contains enzymes that are very hard to digest and causes bloated stomachs, many are also lactose intolerant.

Then you may wonder why no responsible informs about this.  

The answer is simple - as long as the milk does not provide lethal diseases or contains lethal
substance, and as long as people are willing to drink milk - the dairy farmers will continue to deliver milk and earn money which in turn provide tax revenue to the state.​​​​​​​​​​

A capitalist society is structured in this way - producers and consumers - sales and profits.


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You might also say, all other drinks milk every day and I've done it since I was a child.​​​​​​​

But if that is so - you have the power to change that - people are creatures of habit, which is the same as traditions - but we are also individuals who can take our own decisions.​​​

In most countries, water is free - milk costs money and comes from living beings, which in one way or another, are forced to undergo procedures to give as much milk as possible.​ 

The dairy farmers have become major industry, where each cow must give as much milk as possible. the cows have become milk machines, where the milk is in focus, not the cow - milk is the product and the cow is the byproduct.​​​​

Many countries, both in Europe and around the world are developing high productive dairy farms with thousands of animals housed indoors with automatic milking machines.​


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The cows are forced to crowd in small areas and are constantly pregnant to produce milk. They are forced at the same time to ​bear the weight on an enlarged udder and the calf in the belly​  - the cows have constantly udder inflammation and osteoarthritis. ​

Physically exhausted, a dairy cow's lifes ends at age 5 - under natural conditions would the same cow lived for about 25 years.

The calves, which are born into this mass production is only interesting to the company if they provide financial gain, that is, if they are heifers. They will then be artificially fertilized as well as their mothers and included in the product chain.  ​

The bulls and heifers calves that do not give returns in the production, will immediately after birth, be placed in minimal booths, without freedom of movement in a few weeks or months and then become veal.


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The Dairy farmer is no longer the nice uncle in the countryside - they are large corporations feeding on uninformed consumers, old tradition and animal suffering.

There are many areas you can show your sympathy for the animals by refraining an unethical produced product - and you can almost always replace it with something else that is good and ethically.

Any person who chooses this gives signals to producers, to change or end the business - we actually have the power to do this.​

We as consumers must make demands on animal welfare.





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