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Bread and circuses 

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"Bread and circuses" (or bread and games; from Latin: panem et circenses) is metonymic for a superficial means of appeasement.

In the case of politics, the phrase is used to describe the generation of public approval, not through exemplary or excellent public service or public policy, but through diversion; distraction; or the mere satisfaction of the immediate, shallow requirements of a populace, as an offered "palliative."

Its originator, Juvenal, used the phrase to decry the selfishness of common people and their neglect of wider concerns. The phrase also implies the erosion or ignorance of civic duty amongst the concerns of the commoner. 


Rome - Further information: Grain supply to the city of Rome and Populares. This phrase originates from Rome in Satire X of the Roman satirical poet Juvenal (circa A.D. 100). In context, the Latin panem et circenses (bread and circuses) identifies the only remaining cares of a Roman populace which no longer cares for its historical birthright of political involvement. Here Juvenal displays his contempt for the declining heroism of contemporary Romans. Roman politicians passed laws in 140 B.C. to keep the votes of poorer citizens, by introducing a grain dole: giving out cheap food and entertainment, "bread and circuses", became the most effective way to rise to power.

  • … Already long ago, from when we sold our vote to no man, the People have abdicated our duties; for the People who once upon a time handed out military command, high civil office, legions — everything, now restrains itself and anxiously hopes for just two things: bread and circuses

  • [...] iam pridem, ex quo suffragia nulli / uendimus, effudit curas; nam qui dabat olim / imperium, fasces, legiones, omnia, nunc se / continet atque duas tantum res anxius optat, / panem et circenses. [...] - (Juvenal, Satire 10.77–81)
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Juvenal here makes reference to the Roman practice of providing free wheat to Roman citizens as well as costly circus games and other forms of entertainment as a means of gaining political power. The Annona (grain dole) was begun under the instigation of the popularis politician Gaius Sempronius Gracchus in 123 B.C.; it remained an object of political contention until it was taken under the control of the autocratic Roman emperors.
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Bread and Bulls - 19th and early 20th Spanish intellectuals complained of a similar phenomenon in Spanish society called "pan y toros," or "bread and bulls.". Source: Wikipedia  
Panem et Circenses - When citizens sit around and watch mainstream TV, drink beer and watch endless games they are acting little different than the Roman citizens. We all know what happened to the Roman Empire.
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Bread and circuses definition

A phrase used by a Roman writer to deplore the declining heroism of Romans after the Roman Republic ceased to exist and the Roman Empire began: “Two things only the people anxiously desire — bread and circuses.” The government kept the Roman populace happy by distributing free food and staging huge spectacles. ( See Colosseum.)


Note : “Bread and circuses” has become a convenient general term for government policies that seek short-term solutions to public unrest.  
Bread and Circuses - Conspiratus Distractus

Bread and Circuses is a metaphor for a simplistic means of appeasement. In the case of politics, the phrase is used to describe the creation of public approval, not through exemplary or excellent public service or public policy, but through the mere satisfaction of the immediate, shallow requirements of a populace. The phrase also implies the erosion or ignorance of civic duty amongst the concerns of the common man.
 
In modern usage, the phrase has become an adjective to deride a populace that no longer values civic virtues and the public life. To many across the political spectrum, left and right, it connotes the triviality and frivolity that defined the Roman Empire prior to its DECLINE. Visuals: Marco Brambilla - Audio: LegionAreWe

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Occupy your brain with nonsense - this loves politicians!

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